by StuartWilks | Dec 1, 2020 | Marketing, Science in Marketing, Social Media
Websites websites… Websites and website design are a funny thing. There are now approximately 1.1 billion websites in the world. So, you’ve quite a lot of competition if you want your site to be seen. Back in the ‘good old days’, people would code and design their own...
by StuartWilks | Aug 13, 2020 | Communications, Marketing, Science in Marketing, Social Media
A client once said to me, ‘I don’t get involved in marketing because there’s no science to it, and everyone has an opinion’. I’d agree with the second part, but the first part is arguably not correct. 20 years of writing, researching, learning and studying have taught...
by StuartWilks | Jul 8, 2020 | Communications, Marketing, Science in Marketing, Social Media
Readability – arguably one of the biggest challenges facing the technical writer… If you work in the world of construction and law, you probably saw the latest big news around adjudication, from the ‘Bresco’ case. Lots of summaries and Linkedin Posts were...
by StuartWilks | Apr 1, 2020 | Business Development, Marketing, Science in Marketing
BD and Marketing in a Crisis In the past few weeks I’ve heard at least three people say, ‘we’re cutting back on marketing’ or, ‘budgets are frozen for that type of thing’. When times get (or look like they might get) tough, marketing, and perhaps to a lesser extent,...
by StuartWilks | Feb 17, 2020 | Marketing, Science in Marketing
5 Tips to get higher on Google… “How do I get to the top of the Google search ranking?” This is one of the most common questions our clients ask us, but one of the most difficult to answer. So we thought we’d have a go at writing some of the answers down. We’re using...
by StuartWilks | Aug 15, 2019 | Marketing, Science in Marketing
Take a look at your website. Do it now before you read any further. See how many bullet points there are, and how often can you spot the word, “we”? Finished? Right, let’s have a chat about your website… Your website isn’t a brochure....
