by StuartWilks | Jul 8, 2020 | Communications, Marketing, Science in Marketing, Social Media
Readability – arguably one of the biggest challenges facing the technical writer… If you work in the world of construction and law, you probably saw the latest big news around adjudication, from the ‘Bresco’ case. Lots of summaries and Linkedin Posts were...
by StuartWilks | Apr 1, 2020 | Business Development, Marketing, Science in Marketing
BD and Marketing in a Crisis In the past few weeks I’ve heard at least three people say, ‘we’re cutting back on marketing’ or, ‘budgets are frozen for that type of thing’. When times get (or look like they might get) tough, marketing, and perhaps to a lesser extent,...
by StuartWilks | Feb 17, 2020 | Marketing, Science in Marketing
5 Tips to get higher on Google… “How do I get to the top of the Google search ranking?” This is one of the most common questions our clients ask us, but one of the most difficult to answer. So we thought we’d have a go at writing some of the answers down. We’re using...
by StuartWilks | Aug 15, 2019 | Marketing, Science in Marketing
Take a look at your website. Do it now before you read any further. See how many bullet points there are, and how often can you spot the word, “we”? Finished? Right, let’s have a chat about your website… Your website isn’t a brochure....
by StuartWilks | Feb 28, 2019 | Marketing, Science in Marketing, Social Media
Sometimes we come across clients who aren’t conversant with all the marketing tools we use to get the word out there. Which is hopefully why they employ us. It’s our job to help them through the minefield of digital marketing and grow their presence in the...
by Annie Clift | Sep 4, 2018 | Marketing, Science in Marketing, Social Media
The seven deadly sins of corporate communication… Over the past twenty years, we’ve seen some fairly shocking corporate communication cross our desks. In this brief piece we thought we’d share a few with you, so that hopefully you can avoid making the same mistakes...
