by StuartWilks | Jul 25, 2025 | Marketing, Science in Marketing
AI seems to permeate all our discussions these days. Will it help architects design buildings? Can it help contractors keep better records or construct projects? Will it help resolve disputes without the need for expensive lawyers? The list of questions is endless....
by StuartWilks | Oct 19, 2023 | Marketing, Science in Marketing
So, you’ve got yourself a lovely website, and a nice new LinkedIn account, they probably have basic photos already. But now you need to add some extra images to go with them. What do you do and how do you go about it? More importantly perhaps, what should you...
by StuartWilks | Jun 21, 2021 | Marketing, Science in Marketing
Marketing. It’s a curse because so much of it, as we’ve said before, is difficult to measure and quantify. So how do you know you’re getting the right advice and the right support? What is most likely to be right for you? First: what do you want to achieve? When we...
by StuartWilks | Apr 19, 2021 | Marketing, Science in Marketing
Where’s the Money? So you’ve done your marketing and business development, you’ve got your budget, you’re on social media and you’ve got a website. How do you know if it’s working? How do you measure the benefits and compare the costs? The answer is – it depends… We...
by StuartWilks | Dec 1, 2020 | Marketing, Science in Marketing, Social Media
Websites websites… Websites and website design are a funny thing. There are now approximately 1.1 billion websites in the world. So, you’ve quite a lot of competition if you want your site to be seen. Back in the ‘good old days’, people would code and design their own...
by StuartWilks | Aug 13, 2020 | Communications, Marketing, Science in Marketing, Social Media
A client once said to me, ‘I don’t get involved in marketing because there’s no science to it, and everyone has an opinion’. I’d agree with the second part, but the first part is arguably not correct. 20 years of writing, researching, learning and studying have taught...
