Marketing. It’s a curse because so much of it, as we’ve said before, is difficult to measure and quantify. So how do you know you’re getting the right advice and the right support? What is most likely to be right for you? First: what do you want to achieve? When we...
Where’s the Money? So you’ve done your marketing and business development, you’ve got your budget, you’re on social media and you’ve got a website. How do you know if it’s working? How do you measure the benefits and compare the costs? The answer is – it depends… We...
Websites websites… Websites and website design are a funny thing. There are now approximately 1.1 billion websites in the world. So, you’ve quite a lot of competition if you want your site to be seen. Back in the ‘good old days’, people would code and design their own...
A client once said to me, ‘I don’t get involved in marketing because there’s no science to it, and everyone has an opinion’. I’d agree with the second part, but the first part is arguably not correct. 20 years of writing, researching, learning and studying have taught...
Readability – arguably one of the biggest challenges facing the technical writer… If you work in the world of construction and law, you probably saw the latest big news around adjudication, from the ‘Bresco’ case. Lots of summaries and Linkedin Posts were...
BD and Marketing in a Crisis In the past few weeks I’ve heard at least three people say, ‘we’re cutting back on marketing’ or, ‘budgets are frozen for that type of thing’. When times get (or look like they might get) tough, marketing, and perhaps to a lesser extent,...
