In case you’re wondering, that’s a Bill Bailey line, but if you’re organising events, it’s really crucial. Working in business development and marketing can be great fun. It can also be quite challenging, not least of all demonstrating value (a...
Six Years – What’s Changed? So, it’s been six years. Originally, I thought I’d see if I could make this idea last for six months or so. But it turns out a specialist marketing & BD service with people who understand the sector in which they work is something...
7 Tips for Building your Personal Brand The word influencer tends to divide people. Just by using the word in the title of this piece, I can guarantee there will be a few angry readers shaking their heads – some will have refused to even read this far! Whether you...
People often ask us, “what’s the difference between marketing and business development?” – which to us, seems simple. However, the nuance can be difficult to grasp. To some, there’s a line of thought that the two should never mix. And if...
Week four of #ConstructionCast saw us welcoming Yasmine Nashawati and Julie Bamford of the RICS disputes and marketing team in the UAE, Nick Saalfeld a leading communications expert and journalist, along with Anthony Carroll of 20 Essex to discuss communications and...
BD and Marketing in a Crisis In the past few weeks I’ve heard at least three people say, ‘we’re cutting back on marketing’ or, ‘budgets are frozen for that type of thing’. When times get (or look like they might get) tough, marketing, and perhaps to a lesser extent,...
