07939 544413 stuart@limeslade.com
Does Brand Matter?

Does Brand Matter?

Good question. What is branding and does your brand image really matter? A lot of people, particularly in the world of professional services, struggle to see the benefit of ‘branding’. Even to us, it’s a bit of a difficult subject. It can be...
Construction Cast – Tech & BIM in 2023

Construction Cast – Tech & BIM in 2023

What happened to BIM? We were joined for a lively discussion, with Sarah Keyte (HKA), Ralph Montague (Arcdox) and DJ Gibbs (EY) this month. Firstly, the panel note that BIM and tech are not going away, we won’t be dropping computers and going back to paper anytime...
Words Matter

Words Matter

The image that goes with this post appeared in a press release from Easy Jet. Possibly the finest example of why words and the way you use them are important. The headline is not to tell you that flights have been dropped from the schedule to Amsterdam. Indeed, quite...