So, you’ve got yourself a lovely website, and a nice new LinkedIn account, they probably have basic photos already. But now you need to add some extra images to go with them. What do you do and how do you go about it? More importantly perhaps, what should you...
Good question. What is branding and does your brand image really matter? A lot of people, particularly in the world of professional services, struggle to see the benefit of ‘branding’. Even to us, it’s a bit of a difficult subject. It can be...
What happened to BIM? We were joined for a lively discussion, with Sarah Keyte (HKA), Ralph Montague (Arcdox) and DJ Gibbs (EY) this month. Firstly, the panel note that BIM and tech are not going away, we won’t be dropping computers and going back to paper anytime...
In case you’re wondering, that’s a Bill Bailey line, but if you’re organising events, it’s really crucial. Working in business development and marketing can be great fun. It can also be quite challenging, not least of all demonstrating value (a...
The image that goes with this post appeared in a press release from Easy Jet. Possibly the finest example of why words and the way you use them are important. The headline is not to tell you that flights have been dropped from the schedule to Amsterdam. Indeed, quite...
