by StuartWilks | Jun 21, 2021 | Marketing, Science in Marketing
Marketing. It’s a curse because so much of it, as we’ve said before, is difficult to measure and quantify. So how do you know you’re getting the right advice and the right support? What is most likely to be right for you? First: what do you want to achieve? When we...
by StuartWilks | Apr 19, 2021 | Marketing, Science in Marketing
Where’s the Money? So you’ve done your marketing and business development, you’ve got your budget, you’re on social media and you’ve got a website. How do you know if it’s working? How do you measure the benefits and compare the costs? The answer is – it depends… We...
by StuartWilks | Mar 7, 2021 | Marketing, Social Media
To Ad or Not to Ad. That, is the Question… Google Ads, Facebook Ads, Linkedin Advertising, Sponsored Posts, etc, etc. There are so many ways to reach a bigger audience online. But do they work for professional services in the built environment? And what do you...
by StuartWilks | Dec 1, 2020 | Marketing, Science in Marketing, Social Media
Websites websites… Websites and website design are a funny thing. There are now approximately 1.1 billion websites in the world. So, you’ve quite a lot of competition if you want your site to be seen. Back in the ‘good old days’, people would code and design their own...
by StuartWilks | Oct 30, 2020 | Communications, Marketing
The first in a series of articles about effective writing for businesses and organisations, used with kind permission from Rod Sweet. Rod is a brilliant writer and construction journalist we’ve known for many years. He, like us, has a ‘thing’ about...
by StuartWilks | Aug 13, 2020 | Communications, Marketing, Science in Marketing, Social Media
A client once said to me, ‘I don’t get involved in marketing because there’s no science to it, and everyone has an opinion’. I’d agree with the second part, but the first part is arguably not correct. 20 years of writing, researching, learning and studying have taught...
