by Annie Clift | Aug 31, 2022 | Business Development, Communications, Marketing, Social Media
7 Tips for Building your Personal Brand The word influencer tends to divide people. Just by using the word in the title of this piece, I can guarantee there will be a few angry readers shaking their heads – some will have refused to even read this far! Whether you...
by StuartWilks | Jun 13, 2022 | Marketing
Branding and Image? Branding and image are a strange thing. They’re often quite hard to put your finger on. The origins of course, lie in the branding as in “burning”. It’s funny how rarely we consider the words we use in everyday language....
by StuartWilks | Nov 29, 2021 | Business Development, Marketing
People often ask us, “what’s the difference between marketing and business development?” – which to us, seems simple. However, the nuance can be difficult to grasp. To some, there’s a line of thought that the two should never mix. And if...
by StuartWilks | Oct 12, 2021 | Marketing
No, we’re not talking to-do lists. Those are important. Particularly in our line of work. Our to-do lists are never-ending! We’re talking lists in your marketing. The construction and professional services sectors seem obsessed with lists. Lists of...
by StuartWilks | Jun 21, 2021 | Marketing, Science in Marketing
Marketing. It’s a curse because so much of it, as we’ve said before, is difficult to measure and quantify. So how do you know you’re getting the right advice and the right support? What is most likely to be right for you? First: what do you want to achieve? When we...
by StuartWilks | Apr 19, 2021 | Marketing, Science in Marketing
Where’s the Money? So you’ve done your marketing and business development, you’ve got your budget, you’re on social media and you’ve got a website. How do you know if it’s working? How do you measure the benefits and compare the costs? The answer is – it depends… We...
