The image that goes with this post appeared in a press release from Easy Jet. Possibly the finest example of why words and the way you use them are important. The headline is not to tell you that flights have been dropped from the schedule to Amsterdam. Indeed, quite...
Six Years – What’s Changed? So, it’s been six years. Originally, I thought I’d see if I could make this idea last for six months or so. But it turns out a specialist marketing & BD service with people who understand the sector in which they work is something...
My first-ever article for the Limeslade website had this headline, or something a little more direct! Almost six years on, and not a lot has changed. If anything, it may even be worse. We’re talking social media of course. At Limeslade, we run around 25 social media...
7 Tips for Building your Personal Brand The word influencer tends to divide people. Just by using the word in the title of this piece, I can guarantee there will be a few angry readers shaking their heads – some will have refused to even read this far! Whether you...
Branding and Image? Branding and image are a strange thing. They’re often quite hard to put your finger on. The origins of course, lie in the branding as in “burning”. It’s funny how rarely we consider the words we use in everyday language....
People often ask us, “what’s the difference between marketing and business development?” – which to us, seems simple. However, the nuance can be difficult to grasp. To some, there’s a line of thought that the two should never mix. And if...
