Take a look at your website. Do it now before you read any further. See how many bullet points there are, and how often can you spot the word, “we”? Finished? Right, let’s have a chat about your website… Your website isn’t a brochure. It’s not a list of everything you can do and everything […]
Sometimes we come across clients who aren’t conversant with all the marketing tools we use to get the word out there. Which is hopefully why they employ us. It’s our job to help them through the minefield of digital marketing and grow their presence in the virtual and the real world. In this article, let’s […]
The seven deadly sins of corporate communication… Over the past twenty years, we’ve seen some fairly shocking corporate communication cross our desks. In this brief piece we thought we’d share a few with you, so that hopefully you can avoid making the same mistakes that others have… First up, sign-offs The dreaded single letter email […]
Of course at Limeslade we think marketing is one of the most important business activities there is. But our whole business is based on that assumption, so we would say that, wouldn’t we? The idea that marketing should be done in a silo, separate from other business activities is widespread. What constitutes marketing is confused […]
‘Right, I’ve had enough’ I said this morning to my business partner. ‘If I get one more email telling me unless I go through a complex series of processes the sender will never speak to me again, I shan’t be responsible for my actions…’. Someone said to me recently: we seem to be going through […]
The first thing I wrote about when I set up Limeslade Consulting was LinkedIn. I lamented the number of people who don’t seem to get it. And yet there are many more who do, and who use it regularly. But lots of you ignored me – at your peril! LinkedIn is the second biggest social […]
Personal Brand This month, a bit of a hobbyhorse: The importance of reputation, or personal brand in professional services. But what is it, and is it more than being good at your job? Personal brand. It’s one of those terms, a bit like ‘blue sky thinking’ or ‘drill down’. It’d score well in a round of […]
I’m in Dubai this week, and the subject of ethics, and “cultural relativism” has raised its head a few times… Whether your business is huge or absolutely tiny, in this day and age you can’t avoid Ethics and diversity. A few things other than my Dubai trip have brought this right to the fore… Firstly, […]
Public speaking – needn’t be scary! After networking, public speaking is another feature of professional life which can strike fear into the heart of even the bravest of souls… I’ve been amazed at how many people either can’t do it, won’t do it, or do it really badly. Sometimes the people you’d think are great […]
Networking & Business Development Firstly, business development (BD) and networking are not marketing. Nor are they more important than marketing. They can be a result of marketing or linked to marketing, but marketing activities are quite different from the relationship building and development associated with networking. I’ve had the privilege over the past eighteen years […]