Stuart was joined by Andy Matthews of Andy Matthews Studio, Marie Sparkes of Keating Chambers and Lucy Lomas of Luma Marketing for a discussion on ‘authentic marketing’ in construction. Watch the recording here: Authenticity? Is your construction marketing...
It struck me today that some people aren’t regular users of LinkedIn (remarkable, I know). If that’s you, you might want to know how best to approach it all without looking silly… Good news – not looking silly isn’t hard. Bad news –...
So, you’ve got yourself a lovely website, and a nice new LinkedIn account, they probably have basic photos already. But now you need to add some extra images to go with them. What do you do and how do you go about it? More importantly perhaps, what should you...
Good question. What is branding and does your brand image really matter? A lot of people, particularly in the world of professional services, struggle to see the benefit of ‘branding’. Even to us, it’s a bit of a difficult subject. It can be...
The image that goes with this post appeared in a press release from Easy Jet. Possibly the finest example of why words and the way you use them are important. The headline is not to tell you that flights have been dropped from the schedule to Amsterdam. Indeed, quite...
Six Years – What’s Changed? So, it’s been six years. Originally, I thought I’d see if I could make this idea last for six months or so. But it turns out a specialist marketing & BD service with people who understand the sector in which they work is something...
