by StuartWilks | Nov 29, 2021 | Marketing
People often ask us, “what’s the difference between marketing and business development?” – which to us, seems simple. However, the nuance can be difficult to grasp. To some, there’s a line of thought that the two should never mix. And if...
by StuartWilks | Oct 12, 2021 | Marketing
No, we’re not talking to-do lists. Those are important. Particularly in our line of work. Our to-do lists are never-ending! We’re talking lists in your marketing. The construction and professional services sectors seem obsessed with lists. Lists of...
by StuartWilks | Jun 21, 2021 | Marketing, Science in Marketing
Marketing. It’s a curse because so much of it, as we’ve said before, is difficult to measure and quantify. So how do you know you’re getting the right advice and the right support? What is most likely to be right for you? First: what do you want to achieve? When we...
by StuartWilks | Apr 19, 2021 | Marketing, Science in Marketing
Where’s the Money? So you’ve done your marketing and business development, you’ve got your budget, you’re on social media and you’ve got a website. How do you know if it’s working? How do you measure the benefits and compare the costs? The answer is – it depends… We...
by StuartWilks | Mar 7, 2021 | Marketing, Social Media
To Ad or Not to Ad. That, is the Question… Google Ads, Facebook Ads, Linkedin Advertising, Sponsored Posts, etc, etc. There are so many ways to reach a bigger audience online. But do they work for professional services in the built environment? And what do you...
by StuartWilks | Dec 1, 2020 | Marketing, Science in Marketing, Social Media
Websites websites… Websites and website design are a funny thing. There are now approximately 1.1 billion websites in the world. So, you’ve quite a lot of competition if you want your site to be seen. Back in the ‘good old days’, people would code and design their own...
