Branding and Image? Branding and image are a strange thing. They’re often quite hard to put your finger on. The origins of course, lie in the branding as in “burning”. It’s funny how rarely we consider the words we use in everyday language....
People often ask us, “what’s the difference between marketing and business development?” – which to us, seems simple. However, the nuance can be difficult to grasp. To some, there’s a line of thought that the two should never mix. And if...
No, we’re not talking to-do lists. Those are important. Particularly in our line of work. Our to-do lists are never-ending! We’re talking lists in your marketing. The construction and professional services sectors seem obsessed with lists. Lists of...
Marketing. It’s a curse because so much of it, as we’ve said before, is difficult to measure and quantify. So how do you know you’re getting the right advice and the right support? What is most likely to be right for you? First: what do you want to achieve? When we...
Where’s the Money? So you’ve done your marketing and business development, you’ve got your budget, you’re on social media and you’ve got a website. How do you know if it’s working? How do you measure the benefits and compare the costs? The answer is – it depends… We...
To Ad or Not to Ad. That, is the Question… Google Ads, Facebook Ads, Linkedin Advertising, Sponsored Posts, etc, etc. There are so many ways to reach a bigger audience online. But do they work for professional services in the built environment? And what do you...
