by StuartWilks | Sep 26, 2023 | Marketing
Good question. What is branding and does your brand image really matter? A lot of people, particularly in the world of professional services, struggle to see the benefit of ‘branding’. Even to us, it’s a bit of a difficult subject. It can be...
by StuartWilks | Jul 24, 2023 | ConstructionCast
What happened to BIM? We were joined for a lively discussion, with Sarah Keyte (HKA), Ralph Montague (Arcdox) and DJ Gibbs (EY) this month. Firstly, the panel note that BIM and tech are not going away, we won’t be dropping computers and going back to paper anytime...
by StuartWilks | Jul 17, 2023 | Business Development, Events, Networking
In case you’re wondering, that’s a Bill Bailey line, but if you’re organising events, it’s really crucial. Working in business development and marketing can be great fun. It can also be quite challenging, not least of all demonstrating value (a...
by StuartWilks | Jun 14, 2023 | Communications, Marketing
The image that goes with this post appeared in a press release from Easy Jet. Possibly the finest example of why words and the way you use them are important. The headline is not to tell you that flights have been dropped from the schedule to Amsterdam. Indeed, quite...
by StuartWilks | Mar 28, 2023 | Business Development, Marketing
Six Years – What’s Changed? So, it’s been six years. Originally, I thought I’d see if I could make this idea last for six months or so. But it turns out a specialist marketing & BD service with people who understand the sector in which they work is something...
