by StuartWilks | Oct 9, 2017 | Business Development, Corporate Social Responsibility, Marketing
I’m in Dubai this week, and the subject of ethics, and “cultural relativism” has raised its head a few times… Whether your business is huge or absolutely tiny, in this day and age you can’t avoid Ethics and diversity. A few things other...
by StuartWilks | Sep 19, 2017 | Events, Marketing, Networking, Public Speaking
Public speaking – needn’t be scary! After networking, public speaking is another feature of professional life which can strike fear into the heart of even the bravest of souls… I’ve been amazed at how many people either can’t do it, won’t do it, or...
by StuartWilks | Aug 30, 2017 | Business Development, Marketing, Networking
Networking & Business Development Firstly, business development (BD) and networking are not marketing. Nor are they more important than marketing. They can be a result of marketing or linked to marketing, but marketing activities are quite different from the...
by StuartWilks | Jul 18, 2017 | Events, Marketing, Social Media
Do we really still need events? It’s an increasingly connected world we live in – or so we’re told. YouTube, Twitter, Facebook, vlogs, blogs, podcasts, webinars, etc, etc. We could continue all day, naming the various media for communicating with other people. A...
by StuartWilks | Jun 2, 2017 | Marketing, Science in Marketing, Social Media
LinkedIn: You’re doing it all wrong… Don’t become a victim of the click bait. I first had an invite to connect to someone on LinkedIn around ten years ago. My account says 2008, but I’ve a feeling it was a little before that. At the time, relatively few people...
