I’m in Dubai this week, and the subject of ethics, and “cultural relativism” has raised its head a few times… Whether your business is huge or absolutely tiny, in this day and age you can’t avoid Ethics and diversity. A few things other...
Networking & Business Development Firstly, business development (BD) and networking are not marketing. Nor are they more important than marketing. They can be a result of marketing or linked to marketing, but marketing activities are quite different from the...