by StuartWilks | Dec 1, 2020 | Marketing, Science in Marketing, Social Media
Websites websites… Websites and website design are a funny thing. There are now approximately 1.1 billion websites in the world. So, you’ve quite a lot of competition if you want your site to be seen. Back in the ‘good old days’, people would code and design their own...
by StuartWilks | Aug 13, 2020 | Communications, Marketing, Science in Marketing, Social Media
A client once said to me, ‘I don’t get involved in marketing because there’s no science to it, and everyone has an opinion’. I’d agree with the second part, but the first part is arguably not correct. 20 years of writing, researching, learning and studying have taught...
by StuartWilks | Jul 8, 2020 | Communications, Marketing, Science in Marketing, Social Media
Readability – arguably one of the biggest challenges facing the technical writer… If you work in the world of construction and law, you probably saw the latest big news around adjudication, from the ‘Bresco’ case. Lots of summaries and Linkedin Posts were...
by Annie Clift | Apr 28, 2020 | Communications, Social Media
Around the world, countries have implemented social distancing measures. Online communication has now become more important than ever. From webinars and podcasts, to virtual meetings and face-timing your colleagues, clients, family and friends. For many of us the...
by StuartWilks | Feb 28, 2019 | Marketing, Science in Marketing, Social Media
Sometimes we come across clients who aren’t conversant with all the marketing tools we use to get the word out there. Which is hopefully why they employ us. It’s our job to help them through the minefield of digital marketing and grow their presence in the...
by Annie Clift | Sep 4, 2018 | Marketing, Science in Marketing, Social Media
The seven deadly sins of corporate communication… Over the past twenty years, we’ve seen some fairly shocking corporate communication cross our desks. In this brief piece we thought we’d share a few with you, so that hopefully you can avoid making the same mistakes...
