Marketing Strategy

Marketing advice and support

Understanding what works / what doesn’t work in marketing a business is crucial. Some things work for some businesses and some work for others. Your business will inevitably grow faster if you correctly identify where to direct your efforts. Then strategically and successfully market your business.

Marketing should be more than ensuring logos look nice and the right font is used in the right place.  Branding is important, but more important is the bottom line.
Are you doing the right things to attract the right clients and the right members of your team? Whether that’s ensuring quality, or implementing systems. Or it may be identifying the right type of knowledge sharing or social media activity to undertake
  • Is your marketing delivering revenue?
  • What testing is in place?
  • How is your marketing measured?
  • What’s important to your team and your clients/customers?

Often people get bogged down by the ‘latest thing’. It’s always been an important part of our strategy to ensure that all methods of marketing and communications are maximised. Also ensuring you use the right medium, whether traditional letters and brochures, or the latest online media – is essential to success.

In the professional services field, whether law firm, barrister’s chambers, solicitors or consultants, knowledge sharing and ‘thought leadership’ are key. We can help you research, draft and bring articles to publication through links with leading B2B journalists.

For examples of our published work see:

Let us help you review your marketing strategy, put in place plans and processes to ensure you maximise the benefits and minimise wasted time and money.