So, you’ve got yourself a lovely website, and a nice new LinkedIn account, they probably have basic photos already. But now you need to add some extra images to go with them. What do you do and how do you go about it? More importantly perhaps, what should you...
Good question. What is branding and does your brand image really matter? A lot of people, particularly in the world of professional services, struggle to see the benefit of ‘branding’. Even to us, it’s a bit of a difficult subject. It can be...
The image that goes with this post appeared in a press release from Easy Jet. Possibly the finest example of why words and the way you use them are important. The headline is not to tell you that flights have been dropped from the schedule to Amsterdam. Indeed, quite...
Six Years – What’s Changed? So, it’s been six years. Originally, I thought I’d see if I could make this idea last for six months or so. But it turns out a specialist marketing & BD service with people who understand the sector in which they work is something...
My first-ever article for the Limeslade website had this headline, or something a little more direct! Almost six years on, and not a lot has changed. If anything, it may even be worse. We’re talking social media of course. At Limeslade, we run around 25 social media...
7 Tips for Building your Personal Brand The word influencer tends to divide people. Just by using the word in the title of this piece, I can guarantee there will be a few angry readers shaking their heads – some will have refused to even read this far! Whether you...