The image that goes with this post appeared in a press release from Easy Jet. Possibly the finest example of why words and the way you use them are important. The headline is not to tell you that flights have been dropped from the schedule to Amsterdam. Indeed, quite...
My first-ever article for the Limeslade website had this headline, or something a little more direct! Almost six years on, and not a lot has changed. If anything, it may even be worse. We’re talking social media of course. At Limeslade, we run around 25 social media...
7 Tips for Building your Personal Brand The word influencer tends to divide people. Just by using the word in the title of this piece, I can guarantee there will be a few angry readers shaking their heads – some will have refused to even read this far! Whether you...
Many of you will now be experiencing the new world of post-COVID face-to-face events. For some it is very exciting but for others it is rather daunting. Whatever your feelings, event etiquette has changed, and event anxiety has emerged! We have some tips for you,...
The first in a series of articles about effective writing for businesses and organisations, used with kind permission from Rod Sweet. Rod is a brilliant writer and construction journalist we’ve known for many years. He, like us, has a ‘thing’ about...
A client once said to me, ‘I don’t get involved in marketing because there’s no science to it, and everyone has an opinion’. I’d agree with the second part, but the first part is arguably not correct. 20 years of writing, researching, learning and studying have taught...
